Plot 15, Brent Cross Town

The scheme comprises four buildings, providing a variety of tenures and a good spread of apartment types, from studio to three-bedroom. Strong focus is given to the residents’ journey, through a series of amenity spaces accessed from Claremont Park, including a generous lounge, garden kitchen, gym, cycle repair spaces and storage, all housed within a series of linked, timber-framed pavilions, set between each residential block.

The health and wellbeing of residents was a primary driver of the design, with a focus on light-filled apartments, natural cross ventilation, access to outdoor space, places to work from home, access to and views of greenery as well as communal amenities such as the gymnasium. Staircores and lifts are provided with natural light and ventilation.

The buildings are set within the wider, mixed-use masterplan and occupy an important corner of the residential neighbourhood. The buildings are designed to mitigate between office and cultural buildings in the civic centre, tapering the street character between commercial and residential.

Masonry is used predominantly, in conjunction with tinted concrete and reflective tiles, creating a lively composition of facade types, responding to both residential and commercial neighbours.

Internally, the apartments are compatible with Argent’s move towards Modern Methods of Construction (MMC) but take the basic product and develop it in a way that enhances the resident experience. This includes a view to the outside from your front door, cleverly configured living space and generous balconies that offer opportunities for urban gardening, daylight and views.

In keeping with many of the schemes that we have created on large London masterplans, including Kings Cross, Elephant and Castle and Battersea Power Station, our aim is for Plot 15 to set a standard for the rest of the area.